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Community & Webinar Work

GTM with community & webinars

I’ve produced and hosted 70+ webinars for SaaS brands, agencies, and my own community including VEED, Grizzle, and ContentUK.

These supported audience growth, long sales cycles, and customer onboarding. I’m currently open to full-time roles in B2B SaaS, focused on community-led growth, GTM strategy, and audience engagement.

This page highlights select community and webinar projects I’ve led across B2B SaaS brands.

"I worked with Christina to kickstart our Webinar program at VEED. She got stuck in with almost no direction, built the entire foundation of our program (including landing pages, on-demand function, webinar promo design) and helped us execute a series of successful webinars.I highly recommend Christina if you're serious about building a webinar/content pillar in your business - she's awesome!"

Floris Schirmer, Brand Marketing, VEED
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Why Work with Christina

With 10+ years of experience and 70+ successful webinars, I’ve helped brands like VEED, Grizzle, Soldo, and ContentUK grow through audience-focused campaigns and events. These initiatives supported launching communities from scratch, GTM campaigns, onboarding flows, and thought leadership across multiple stages of the customer journey.

I have the expertise to help you navigate the webinar space and generate leads for your business. Don't just take my word for it! Here are some stats and examples:

VEED: Produced and hosted VEED’s first-ever customer-facing webinar series. Grew sign-ups 10x (from 50 to 500) in 3 months. Supported onboarding and product adoption goals.

ContentUK: Built and scaled a 1,000+ member professional community for UK content marketers. Led community strategy end-to-end - from hosting 40+ webinars and running 50+ IRL meetups, to securing sponsorships, growing newsletter reach, and sustaining 90%+ membership retention

Grizzle: Developed and hosted 6 B2B webinars as part of a multi-channel campaign across LinkedIn, newsletters, and repurposed content to support long sales cycles and brand awareness. Featured speakers from Deel, OpenPhone, and other SaaS brands.

VEED

Screenshot of VEED webinar

ContentUK

Screenshot of a LinkedIn postScreenshot of Harry Dry ContentUK webinar
Screenshot of ContentUK webinar library

Grizzle

Screenshot of Grizzle webinar library
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I’m open to full-time roles in B2B SaaS – drop me a message below or email me

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