Growing ContentUK #1

March 23, 2021

Hello! I'm going to document my journey of growing my ContentUK community for the next few weeks.

This is part of the Rosie.land community course i'm doing. Task 1 is to build in public, hence this post!

These will be short & sweet just chatting about the progress. Mainly to help clarify my thoughts :)

I'm working on making the ContentUK experience A+++ over the next few months so I’ve joined the course as I ❤️ Rosie Sherry’s approach to community building; community-for-good coexisting alongside business growth.

ContentUK's background


A bit about ContentUK, firstly. This started in June 2019 in a London pub.

I’d been a UK content marketer for years but rarely met others with my job IRL. I began organising monthly meetups in London to meet content folks and loved it!

I transitioned this into a remote paid community in Sept 2020 as a lockdown project :).

I think my years of experience of working in content (both inhouse, freelance & agency-side) and previously being a community manager, puts me in a unique position to empathise with those working in content, understand the content ecosystem and build a community that genuinely serves them.

Current state of ContentUK

  • 50+ members
  • Monthly webinars teaching content wisdom
  • 18 workshop & Q&A recordings in the Learning Hub
  • Monthly ContentUK Chats; small group Zoom discussions about different topics
  • Active, close-knit Slack group
  • Members Area with templates, resources, discounts

The ContentUK Vision 

A friendly space for UK inhouse, freelance, and agency content professionals to flourish


ContentUK, long-term, is the space for UK content professionals to:

  • Meet like-minded content humans to collaborate with
  • Safely chat about challenges in their role and come up with solutions as a hive mind
  • Learn about the top tactics and trends in content
  • Share top-notch content opportunities like jobs, resources, speaking opportunities, templates
  • Access a knowledge bank - an organised curation of resources & templates to help content folks in their jobs
  • Elevate minority groups in content - network, content knowledge & soft skills
  • Have fun along the way!


I'm building this organically and prioritising work-life balance (as much as possible!). Slow growth > hustle culture and burnout.

Task this week 

Back to basics!

In order to take the ContentUK experience up a notch, firstly I need to listen, listen, listen.

There are SO many things I want to implement. But, as a one person team, I need to make sure I prioritise what will add the most value to members.

I'm going to speak to content folks inside & outside the community:

  • Organise 3 chats with current members: get feedback about their ContentUK experience so far
  • Organise 3 chats with UK content professionals outside the community: hear about challenges in their role, aspirations, what will help them thrive

Ask

Hello if you are reading this and are a UK content professional!

If you fancy having a chat about your current challenges and aspirations, I’d love to have a call :D : https://calendly.com/christina-contentuk/chat

Also feel free to subscribe below for more updates as i go through the community course.

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